You use social media regularly. And you may leverage LinkedIn, Facebook, and other social networks in your job hunt. Yet, how you manage your social media profiles can have far-flung effects on your ability to land your ideal job. It could result in social media mistakes as well.
It is paramount to manage your social media profiles with precision and care. Otherwise, you risk making social media mistakes that could cost you an opportunity to take the next step forward in your career.
Common Social Media Mistakes for Job Hunters
A clear understanding of social media mistakes can help you avoid such issues altogether. Here are three common job hunter social media mistakes, along with tips on how to avoid them.
1. Poor Branding
Your social media accounts should reflect your professional brand. To do so, these accounts can highlight your career accomplishments and aspirations. They can also include details about your skills and industry experience. That way, your social media accounts can make it easy for employers to learn about you and what you bring to an organization.
Develop and maintain a professional brand across your social media accounts. You can use a professional photo as the profile picture for these accounts. In addition, you can use your accounts to engage with industry peers and share industry news, knowledge, and insights. This can help you build a professional brand that resonates with employers across your industry.
2. Posting Too Frequently or Not Enough
You may be tempted to log in to your social media accounts and post new content several times a day. Doing so helps you promote yourself on social media. On the other hand, bombarding people with information about yourself can be overwhelming. If readers see you post too much content that’s irrelevant or low quality, they may tune it out altogether.
Conversely, you may shy away from posting on social media. This can lead to barren social media accounts. In these instances, employers and others who view your accounts may start to question your ability to use social media effectively.
Ideally, you should post to social media once a day. Any content you publish should be clear, concise, and relevant. Also, you can share social media content from industry peers. This can show employers you are engaged in your industry.
3. Oversharing Information
Social media provides an outlet for you to post anything you choose. However, the content you published can be viewed by anyone in the world, including employers. And you need to keep this in mind when you post content.
Do not publish social media content that is controversial. Instead, post content that is uplifting and informative. This allows employers to see that your content provides value to readers. And it can help you stand out to employers.
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