Emphasizing your education, skills, experience, and accomplishments during an interview is important. This impacts whether you advance in the hiring process.
However, your knowledge of the company matters as much as your job qualifications. This is especially important when you face steep competition for a role.
The more you know about the company you interview with, the greater your chances of landing the position. The following are examples of areas to focus on.
Discover some topics to research before an interview and tips to guide your learning.
Learn Company Details
Find out all you can about the company’s history, culture, products or services, and accomplishments. For instance, learn how long the business has existed and how its offerings have changed over time. Also, discover whether the organization expanded into other markets or parts of the world.
Understanding the history of the company helps make a positive impression during your interview. This also lets you ask questions to learn more about specific topics during the discussion.
Understand What to Discuss
The interviewer wants to see how your qualifications make you well-suited for the role. The interviewer also wants to determine what you could bring to the position.
Researching the company helps you demonstrate your potential contributions. This may include increasing efficiency, growing a revenue stream, or decreasing costs.
Researching the company shows how you prioritize preparation. This demonstrates your enthusiasm for working for the organization.
Learning all you can about the business shows you take initiative. It lets you prepare topics to discuss and learn more about. This increases your odds of securing a job offer.
Show Excitement for the Role
Researching the business lets the interviewer know you truly want to work for it. Engaging in discussion about topics relevant to the company can elevate your desire to land the position. This may be especially true as you find out more about the products or services and details about the opportunity.
Understand the Company’s Culture
Learning about the company uncovers details about its culture. This lets you answer interview questions in line with the organization’s mission, vision, and values.
Presenting yourself in a manner that aligns with the culture shows you would behave in a manner similar to the employees. This increases your chances of advancing in the hiring process.
Methods to Research the Company
Begin your research by looking at the company website. Focus on the organization’s history, mission, products or services, and accomplishments. Also, check out the career opportunities to gain a clearer idea of what the company has to offer.
Study the company’s social media accounts. Look for the latest news, such as recent hires, expansions to new markets or locations, or upcoming events. This information provides insight into the company’s culture.
Visit the company websites and social media accounts of the organization’s competitors. This provides insight into both the competition and the industry.
During the interview, you may want to bring up what you learned from your research. You could talk about potential challenges and solutions to benefit the company you want to work for.